The Rotunda symbol is based on Thomas Jefferson’s own rendering. The Rotunda was patterned after the Pantheon in Rome and like the Pantheon is based on a perfect sphere. Jefferson dotted an invisibl
e globe on his sketch, and this adaptation replaces the dots with the 13 stars from the original American flag. This signifies Jefferson’s intention to create a national university and inspire the generation of leaders to follow. Use of the Rotunda mark on its own is highly restricted and should only be used as a design element in approved applications. It should not be used in lieu of an official institutional logo.
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| Darden School of Business |
| The logo is the single strongest visual element used to promote the UVA Darden brand. Therefore, the logo must be used consistently and correctly in order to effectively build awareness and to protect the Darden identity. The logo must be applied in accordance with the following standards and guidelines to ensure that every application achieves maximum consistency and visibility. |
| The Rotunda symbol is based on Thomas Jefferson’s own rendering. The Rotunda was patterned after the Pantheon in Rome and like the Pantheon is based on a perfect sphere. Jefferson dotted an invisible globe on his sketch, and this adaptation replaces the dots with the 13 stars from the original American flag. This signifies Jefferson’s intention to create a national university and inspire the generation of leaders to follow. Use of the Rotunda mark on its own is highly restricted and should only be used as a design element in approved applications. It should not be used in lieu of an official institutional logo. |
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