Golf is more than a sport. It embodies qualities such as precision, integrity, humility, respect and excellence that are deeply rooted in Rolex’s identity and make the game an experience like no oth
er. That is why, for almost 60 years, our brand has supported golf. This long-standing partnership originated in 1967 with Arnold Palmer, joined by Jack Nicklaus and Gary Player, known together as the Big Three. Nowadays, the relationship extends to the leading institutions and biggest events as well as the sport’s elite players and younger talent.
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