1017 ALYX 9SM is the brainchild of the now industry veteran Matthew Williams. Before starting ALYX, Williams spent over a decade working in streetwear, music, and art — collaborating with the likes of Kanye West, Virgil Abloh, Alexander McQueen, Lady Gaga, and Nick Knight. The experiences would eventually shape his fashion perspective, inevitably inspiring him to create his own line. 1017 ALYX 9SM was born in 2015 and quickly became a hit for its utilitarian, industrial details, and embroidered graphics. Yet, ALYX feels and looks luxurious due in part to Williams's streamlined and workwear-inspired tailoring. Accessories like the brand's rollercoaster belt buckle are omnipresent in culture and constantly atop of "best of" accessories list. Eventually, Williams's success at ALYX would catch the attention of LVMH, spawning his new creative director position at Dior. Nevertheless, the American designer is still at the helms of ALYX, where it's clear that the brand has emerged as one of the most important labels in American fashion.
