New Era
American ball caps without thinking of the New Era Cap Company. The headwear company was was
founded in 1920 and has been associated with Major League Baseball since 1934, when it produced caps
for the Cleveland Indians. By the 1960s, they were supplying headwear for half of the teams in the league,
and in 1993 they gained the exclusive license to produce caps for the MLB. At the turn of the millennium,
they pushed further into sports like golf, football and basketball, and are now essentially the go-to brand for
sports headwear in the United States. Given the centrality of sports and teams in American culture, it’s no
surprise that New Era has seeped into other corners of culture such as music, film and television.
