Apex News The North Face was founded in San Francisco in 1966. Its name is inspired by the fact that in the northern
hemisphere, the north face of a mountain is typically the most difficult to climb. Over the past 50+ years,
The North Face has specialized in creating heavy-duty apparel and equipment for the most challenging
outdoor activities, best known for its waterproof and insulated jackets, as well as a wide range of
mountaineering and camping equipment. The North Face has enjoyed huge popularity in the streetwear
world thanks to its practical appeal in cold northern cities such as New York and Chicago, whilst multiple
collaborations with brands like Supreme, Mastermind Japan, Junya Watanabe have cemented the brand as
a streetwear essential—their Supreme collaborations are consistently the most coveted piece from the
skate brand’s seasonal collections, selling out in seconds.
