Amazon is guided by four principles: customer obsession, passion for innovation, commitment to operational excellence, and long-term thinking. We strive to be the world’s most customer-centric com
pany, best employer, and safest place to work. Customer reviews, 1-click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire devices, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are just a few examples of where Amazon has pioneered these new technologies.
