The Department of Tourism of Bhutan is responsible for the development and promotion of sustainable tourism in Bhutan. It works to share the Kingdom’s remarkable places, people and experiences with
conscious travelers, guided by the principles of high-value, low-volume tourism. Bhutan’s new national brand: “Bhutan Believe”, underscores our nation’s belief in a better future, led by wisdom from our past. The national tagline for Bhutan – Believe – is about believing in the future of Bhutan, as well as the potential, possibilities and opportunities that Bhutan offers in a rapidly evolving world.
