Even in today’s interconnected, digital world, location means everything. David R. Bell, an authority on consumer behavior and e-commerce, explains why. A graduate of Stanford University and mark
eting professor at the University of Pennsylvania’s Wharton School, David is an award-winning teacher. His studies focus on how we use the Internet and related technologies to search, shop and sell – a subject he delves deep into in his best-selling book – “Location is (Still) Everything” (New Harvest, July 2014). David developed Wharton’s first course on digital marketing and e-commerce. His research articles have appeared in all major marketing journals – Journal of Consumer R
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| Even in today’s interconnected, digital world, location means everything. David R. Bell, an authority on consumer behavior and e-commerce, explains why. A graduate of Stanford University and marketing professor at the University of Pennsylvania’s Wharton School, David is an award-winning teacher. His studies focus on how we use the Internet and related technologies to search, shop and sell – a subject he delves deep into in his best-selling book – “Location is (Still) Everything” (New Harvest, July 2014). David developed Wharton’s first course on digital marketing and e-commerce. His research articles have appeared in all major marketing journals – Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science – and his research has been recognized with the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist awards, two INFORMS Marketing Science Long-Term Impact Finalist Awards, and First Place Award in the 2014 Production and Operations Management Society Applied Research Challenge. |
| Even in today’s interconnected, digital world, location means everything. David R. Bell, an authority on consumer behavior and e-commerce, explains why. A graduate of Stanford University and marketing professor at the University of Pennsylvania’s Wharton School, David is an award-winning teacher. His studies focus on how we use the Internet and related technologies to search, shop and sell – a subject he delves deep into in his best-selling book – “Location is (Still) Everything” (New Harvest, July 2014). David developed Wharton’s first course on digital marketing and e-commerce. His research articles have appeared in all major marketing journals – Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science – and his research has been recognized with the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist awards, two INFORMS Marketing Science Long-Term Impact Finalist Awards, and First Place Award in the 2014 Production and Operations Management Society Applied Research Challenge. |
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