In 2019, created and founded now the world's largest, most widely available and most valuable non-alcoholic spirits company, Lyre's Spirit Co. Lyre's products have secured no less than 300 internation
al wine and spirits awards in the first three years of availability and the prestigious non-alcoholic producer of the year in the New York Spirits Competition and a 2021 Spirited Award from the Tales of the Cocktail Foundation. Mark's background experience is marketing focused and bridges the client / agency divide, bringing a thorough understanding of marketing strategy development and brand commercialisation for the FMCG / CPG industry. Additionally, has a deep understanding of fulfilmen
