Takealot.com was officially launched in June 2011, following the successful acquisition of an existing ecommerce business called Take2 by the US-based investment firm, Tiger Global Management and Kim
Reid in October 2010. Today, takealot.com is the leading ecommerce retailer in South Africa and one of the largest, most innovative ecommerce retailers on the African continent. The business was initiated with a simple vision in mind: To be the largest, simplest, most customer-centric online shopping destination in Africa. It has rapidly evolved since inception, opening and expanding warehouses in Johannesburg, Durban and Cape Town, while expanding department selection to over 21 departments
