BlueNile


Blue Nile Inc. is an online jewelry retailer founded in 1999. It is based in New York City. In February 2017, it became a subsidiary of Bain Capital. In 2022, Blue Nile was acquired by Signet Jewelers

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Blue Nile Inc. is an online jewelry retailer founded in 1999. It is based in New York City. In February 2017, it became a subsidiary of Bain Capital. In 2022, Blue Nile was acquired by Signet Jewelers