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Goods of Desire (G.O.D.) is a Hong Kong lifestyle brand that blends traditional and modern culture with humor to create unique products like clothing, home furnishings, and gifts. Founded in 1996 by D
ouglas Young, the brand's name, G.O.D., is a phonetic translation of the Cantonese phrase "住好啲" (jyu hou di), which means "to live better". The brand's designs are inspired by Hong Kong's vibrant culture and are available both in-store and online at god.com.hk.
