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"Lamborghini Seoul" refers to the brand's official presence in South Korea, primarily operating through dealerships like the one in Bundang, which offers the full range of Lamborghini super sports car
s and SUVs, along with personalized services through an Ad Personam room and access to brand-related Collezione and Accessori Originali fashion items. It also encompasses the local operations for motorsport events and the successful introduction of Lamborghini's latest high-performance vehicles, such as the Temerario, to the Korean market.