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Originally named Mascara Plus, the company quickly grew with a focus on mascara formulation and in-house fiber brush production. Over the years, maintaining its expertise in mascara, it changed its na
me to MPlus Cosmetics to expand its product offerings beyond mascara. Throughout these years, it has built strategic relationships with key partners in the beauty industry, offering a comprehensive 360° service. Continuously evolving, the company enhances its exclusive know-how to find the perfect synergy between formula and packaging in face, eye, and lip categories, focusing on creativity, high quality, and speed to market.