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Thanks to a slew of effective marketing campaigns, the brand rapidly took a huge share of the American sportswear market. When a 1988 campaign unveiled their now-legendary ‘Just Do It’ slogan, Nik
e captured the American spirit of perseverance and determination. In the 30 years that have passed since then, the brand has accomplished so much that it would be impossible to summarize in a single paragraph. Put simply: Without Nike, there would be no sneaker culture.
