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the streetwear brand directly reflects the punk, hip-hop, surf, and skateboarding cultures that have and continue to influence LA. It is one of the few clothing brands, to date, capable of merging the
se disparate cultures in a way that is exciting, refreshing, and most importantly, authentic. Coined by Narmore's mother, "Noon Goons" is a tongue-in-cheek term used to describe the tourists that flock to Cali's surf-friendly beaches in the afternoon — long after the locals have left for the day. This playfulness and commitment to everything West Coast has carried on throughout Narmore's creations. Detailing on a jacket may reference a historic punk club in LA, a design of a flannel shirt m
