A "private label BSN" is not a standard term but likely refers to products from the company BSN Sports that are private label, meaning they are manufactured by one company but sold under BSN's or anot
her company's brand name. This practice allows retailers like BSN Sports to sell products without owning the manufacturing facilities, control branding and pricing, and offer exclusive or competitive items. For example, BSN might private-label a line of equipment that is manufactured by a third party but sold with the BSN Sports name on it.
