Every great business is driven by an idea. Something grand, earth shattering and so impossible to let go of, that it must be pursued. Ours is that the world must master business, environmental and soc
ial challenges to secure sustainable growth, instead of focusing on short-term financial interest at the cost of future generations. There is a lack of equilibrium – we must rebalance. We need a new model. An approach not solely based on measuring temporary shareholder returns, but on something deeper, more meaningful and more substantial. Why? Because we believe that progress and innovation should – and can – create lasting change. We are convinced that, in taking responsibility for the m
