Swan Hellenic is a British cruise line specialising in expedition tours of historical or cultural interest aimed at the upper end of the cruise market. Swan Hellenic was first established as Swan's To
urs in the 1950s as a tour operator carrying guests to historic sites, providing enrichment throughout their trips. In 1983, Swan Hellenic was acquired by P&O and became a subsidiary of Carnival Corporation & plc in 2003, but it ended operations in 2007 after Carnival discontinued the brand. Shortly after, All Leisure Holidays Group purchased and revived Swan Hellenic, but ended its operations in 2017. G Adventures acquired the brand later that year and planned to revive it for a second
