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Zoox is an Amazon subsidiary that is developing and deploying a fleet of autonomous, bidirectional vehicles for a ride-hailing service in dense urban areas. Founded in 2014, Zoox's mission is to make
personal transportation safer, cleaner, and more enjoyable by providing a fully managed, mobile-as-a-service experience. Their purpose-built vehicles lack traditional driving controls, focusing on a rider-first experience, and are designed to operate in complex city environments.