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BEYBLADE was first launched in Japan by TOMY in 1999. A few years later, a series was created by d-rights to support the toys and create an immersive world for the growing number of BEYBLADE fans. Aft
er its global launch in 2001, the BEYBLADE franchise became a worldwide phenomenon and continues to fascinate millions of fans around the world. BEYBLADE X, the fourth generation of BEYBLADE, has all the same excitement of the previous generations, with the addition of a brand new rail system that allows for X-plosive speed! With a larger emphasis on real sports, this new generation promotes respect for other Bladers through interaction during battles, healthy competition, and strategic thinkin
