Entertainment Marketing
Positioning brands at the forefront of culture
UTA's Entertainment Marketing division connects global brands to opportunities in culture. We help companies create innovative strategies and alliances by leveraging the data, intelligence, expertise, and access of UTA. Our division works with clients across business areas and product categories, from food, beverage, and travel to tech, auto, and finance.
Services
Our team leverages UTA’s full-service expertise in all facets of entertainment and media — from film, television, and music to gaming, art, and fashion. We partner with IQ, UTA's research and analytics division, to provide proprietary market research and intelligence.
Research & Strategy
Content Partnerships
Creative Storytelling
Business Acceleration
Strategy & Sponsorships
Talent Alliances
Events & Activations
Select Client Case Studies
Delta Air Lines Festival Shuttle
To promote Delta as the leading airline for the entertainment community, UTA curates an annual VIP charter to Sundance. Attendees can network, pitch ideas, and celebrate creators alongside execs and talent like Issa Rae, Nick Offerman, and Zoe Kazan.
Google Changemakers
UTA and Google partnered to amplify underserved creatives and help build a more equitable, inclusive world. Initiatives elevated BIPOC and female artists through new alliances with Ava Duvernay’s Array, Producers Guild of America, and Motown, among others.
Delta Air Lines Festival Shuttle
To promote Delta as the leading airline for the entertainment community, UTA curates an annual VIP charter to Sundance. Attendees can network, pitch ideas, and celebrate creators alongside execs and talent like Issa Rae, Nick Offerman, and Zoe Kazan.
Google Changemakers
UTA and Google partnered to amplify underserved creatives and help build a more equitable, inclusive world. Initiatives elevated BIPOC and female artists through new alliances with Ava Duvernay’s Array, Producers Guild of America, and Motown, among others.
General Motors x Netflix
As society moves toward an all-electric future, GM wants to normalize EVs. During Super Bowl LVII, GM launched a new partnership with Netflix to showcase EVs in future films and TV shows, with big-time support from Will Ferrell.
Delta Air Lines Festival Shuttle
To promote Delta as the leading airline for the entertainment community, UTA curates an annual VIP charter to Sundance. Attendees can network, pitch ideas, and celebrate creators alongside execs and talent like Issa Rae, Nick Offerman, and Zoe Kazan.
Brands We Work With
