IQ
Unlocking creative and financial opportunities for clients
UTA IQ provides research, analytics, and digital strategy advisory services. IQ weaponizes data and insights to assess a client’s position in the marketplace and identify new business opportunities.
IQ also tracks and forecasts trends across the creator economy landscape and produces consumer studies and reports surrounding the biggest industries, influences, and events impacting media and entertainment. The division publishes IQ Quarterly, a trends and insights report about cultural shifts that are relevant to talent, platforms, and brands.
Topics and Research Areas
IQ leads original research and analyses in all areas related to the global media and entertainment landscape. Here are some of the insights and capabilities we've provided clients.
Film & TV Viewership
Music Streaming
Social Media Metrics
Talent Digital Growth & Engagement
Social Listening
Creator Economy
Content & Media Industry Trends
Content Trait Analysis
Consumer Research
Thought Leadership
Data Science
Custom Data Tools
Original Consumer Studies
IQ Quarterly Trend Reports
Client Digital Strategy Case Studies
American High Shorts
IQ helped production company American High launch a short-form video series featuring skits about the high school experience. American High Shorts' videos have amassed more than 200 million views on social media since launching in November 2022.
Rebecca Black x VEVO
IQ facilitated a partnership between musician Rebecca Black and VEVO, setting up two live performance videos in support of her latest album, "Let Her Burn." The videos, produced and filmed by VEVO, generated more than 7 million impressions.
Whitney Cummings x OnlyFans
IQ onboarded comedian Whitney Cummings to OnlyFans, where she hosted roasts to engage her superfans. Press mentions about the launch received 5 billion views, which is equivalent to $9.5 billion in ad spend.
Mookie Betts
IQ helped baseball star Mookie Betts launch a YouTube channel to bring fans behind the scenes of his life on and off the field. The channel earned nearly a million views in its first two months.
American High Shorts
IQ helped production company American High launch a short-form video series featuring skits about the high school experience. American High Shorts' videos have amassed more than 200 million views on social media since launching in November 2022.
Rebecca Black x VEVO
IQ facilitated a partnership between musician Rebecca Black and VEVO, setting up two live performance videos in support of her latest album, "Let Her Burn." The videos, produced and filmed by VEVO, generated more than 7 million impressions.
Whitney Cummings x OnlyFans
IQ onboarded comedian Whitney Cummings to OnlyFans, where she hosted roasts to engage her superfans. Press mentions about the launch received 5 billion views, which is equivalent to $9.5 billion in ad spend.
Mookie Betts
IQ helped baseball star Mookie Betts launch a YouTube channel to bring fans behind the scenes of his life on and off the field. The channel earned nearly a million views in its first two months.